ArdMoor: Enhancing E-commerce with Fetchify & Shopify Plus

“The migration from Fetchify to Shopify was smooth and well-managed. The credit transfer process was clearly explained and completed efficiently, and ongoing account support by our Account Manager has been responsive and helpful throughout. It’s been a very positive experience overall.” – Anthony Stodart, Managing Director

Client


Ardmore Limited

Ardmoor Ltd is an Outdoor Clothing & Country Supplies retailer that launched in 2010. ArdMoor was created to serve a simple but important need: a single destination for high-quality gear for country, sailing, shooting, stalking, farming, and outdoor living. With an unwavering focus on durability, performance, and style, ArdMoor has become a trusted name among outdoor enthusiasts across the UK. 


Challenge


ArdMoor has been a Fetchify customer since 2021, using Address Auto-Complete service to optimise their checkout process, improve delivery accuracy, and create a better customer experience.


More recently Ardmoor have been focusing on scaling the business and future proofing their operations. With this in mind the team made the strategic decision to migrate from Shopify to Shopify Plus in order to have access to advanced performance and speed, more robust third-party integrations, greater control over the customer experience, and access to powerful automation and customisation tools. This meant that Ardmoor would need to transition the Fetchify services and credits over to their new platform.


How Fetchify Helped


Fetchify worked closely with ArdMoor during their platform migration, ensuring a smooth and hassle-free transition of services and credits to Shopify Plus. The Fetchify team were able to easily reconfigure the integration for Shopify Plus and were on hand to provide technical support Ardmoor needed throughout the transitional phase. 


During this time Ardmoor also made the decision to roll out the Fetchify email validation services which the team have been working to prepare for on the new Shopify Plus platform. With both address auto-complete and email validation software ArdMoor’s future looks bright, by capturing accurate data their business can continue to grow while maintaining a positive checkout experience for their customers.

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

The High Cost of Lost Parcels – And How Better Address Data Validation Can Save Your Ecommerce Revenue

June 30, 2025
An article in Ecommerce News recently put a number to something every online retailer dreads: lost parcels. In Q4 2024 alone, European ecommerce retailers lost €500 million in revenue due to 3.72 million undelivered parcels. That’s roughly €145 per parcel in direct and indirect logistics costs. And while the official rate of “lost” parcels is just 0.06%, the reality – accounting for misdelivery, theft, and reporting gaps – is likely closer to 0.7%. That’s 1 in every 143 parcels. The Hidden Costs of a 'Lost' Delivery For enterprise-scale ecommerce operations, the implications scale fast: Lost product and packaging costs Repeat fulfilment and reverse logistics Customer service team time and refunds Increased churn and checkout abandonment Damage to brand reputation and online reviews So Why Are Parcels Going Missing? Many issues originate in the last mile of the delivery process. The root cause is often poor data quality: Incomplete or inaccurate delivery addresses captured at checkout Manual amendments to address fields by warehouse or courier staff Ambiguous delivery locations (e.g., "front porch") Lack of precise geolocation data for drop-off Inadequate or unverifiable proof of delivery Some losses are unavoidable, but most stem from gaps in ecommerce data validation and fulfilment process transparency. What Retailers Can Control with Smart Logistics Data While you can’t eliminate theft or accidents, you can reduce missed deliveries and failed first attempts through better data validation and delivery insights: Real-Time Address Validation at Checkout Fetchify’s ecommerce address validation tools connect directly with official data sources including Royal Mail PAF and the Multiple Residence dataset. This ensures accurate delivery details for apartment blocks, HMOs, student housing, and more. Unlike generic autocomplete tools, this is verified delivery point data. Rooftop-Accurate Geocoding for Pinpoint Delivery Fetchify’s Rooftop Geocodes assign precise latitude and longitude to verified addresses – helping carriers reach the exact doorstep, not just the postcode centroid. Proof of Delivery with Location and Time Stamping Our data solutions integrate seamlessly with POD technologies, supporting timestamped, geo-tagged delivery images. Customers can also submit geo-located photos during disputes, enabling faster, fairer resolutions. Map-Based Address Confirmation for Shoppers By embedding a zoomed-in map in the checkout process, ecommerce brands allow customers to visually confirm their delivery location. This prevents ambiguous or misentered addresses from the start. Audit Trails and Address Change Tracking Fetchify tracks address field edits and changes across the fulfilment chain, helping to pinpoint where a delivery went wrong and maintain data accountability. Marginal Gains. Major Ecommerce Impact. Smart logistics and address data validation might only reduce parcel loss by fractions of a percent – but the impact is huge: A 0.1% improvement = thousands of saved parcels = millions in recovered revenue Fewer failed deliveries = less pressure on customer support teams Accurate addresses = better first-time delivery success and lower last-mile costs Conclusion: Delivery Accuracy is a Data Challenge Lost parcels aren’t just a logistics challenge. They’re a symptom of poor data validation in ecommerce. From checkout to doorstep, the journey must be powered by precise, verified data. Fetchify helps online retailers solve this problem with address validation, geolocation, and enhanced fulfilment transparency. If you want to stop asking “Whose front door is this?” – start with smarter ecommerce data. Want to improve delivery success and reduce failed parcels? Contact Fetchify to book your free address data health check.
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