The Dungeons & Dragons Adventurer: A spotlight on … Tracey Moir
I’m approaching my 10th anniversary at Fetchify, having joined the business in 2015 when it was called Crafty Clicks.
It was just the three of us back then: the founder, Adam Stylo, a developer, and me. Adam’s children and mine went to the same school, and we became friends. As I was ready to get back to work, Adam was looking for someone to fulfil a face-to-face client role, so he asked me to join the business, and I’ve never looked back.
10 years on, as the Senior Business Development Manager, I oversee new business and manage a team of two account managers, Debbie and John, who are absolutely fantastic.
I’ve witnessed many changes over the decade that I’ve spent with Fetchify. New products have launched, and team members have come and gone. However, without a doubt, the biggest change is that ClearCourse acquired the business in 2020, which has provided the financial backing for future growth and enabled us to explore new opportunities. We’re now linked to the Group’s sister companies, all of which have made Fetchify compulsory, so it’s an incredibly exciting time for us.
A dependable business
Not only is Fetchify renowned for its Postcode Lookup service, but it’s also well-known for its customer service, too. All of our clients know John and Debbie well, and they know that they’ll always reach people who care when they call us.
That’s our USP; we’re a dependable business, which, because we’re not too big, enables us to remain agile and go the extra mile. As an ex-copywriter, I always remember a campaign by a car rental business with a tagline that said second best always tries harder. We’re not the biggest, but we work extra hard to keep our clients happy and deliver a fantastic service. And we still have an enviable client list too, which includes Royal Bank of Scotland, Natwest, Brandy Melville (my daughter knows that one!), Gousto, Casio, and Little Greene.
Our technology is outstanding. Despite being the second biggest, the way in which it manages human error at the point of checkout is second to none. Our Address Auto-Complete service, which enables customers to search for their address by its first line at checkout, is incredibly popular and can find any address in 240 countries worldwide.
We’re also moving into bank validation, email validation, and phone number validation, too.
A great future ahead
Adam and I remain friends. And, as you might expect, he’ll quite often check in to see how the business is doing. It was his baby, after all. However, the business has a new leadership team, and it’s changing the way we work.
Under Rich Mullens and Laura Lutener, the business is moving in an upward trajectory, and the rest of the team, myself included, know that we’re all heading in the right direction. I say here’s to another 10 happy years; we certainly have a great future ahead.
Of course, it’s not all work. And when I’m not working, much of my time is spent walking my dog, a Staffordshire Bull Terrier called Billie, who moved in with me during Covid. She’s lovely, but very co-dependent (and very much my third child).
Oh, and I’m a self-confessed nerd, having become a big gamer. In fact, Dungeons & Dragons is my out-of-work addiction. It’s really technical, which is what I love about it. I really got into it to support my young son, who began to show an interest in it and was in the process of joining a club at school. Now he’s older and too cool for Dungeons & Dragons, but I’m hooked!
