Increasing your checkout conversions with Fetchify

As an online business owner, you know how important it is to capture accurate customer data during the checkout process. Not only does it help with shipping and billing, but it can also help with marketing efforts in the future. However, manually entering information can be a hassle, and even minor typos can lead to failed transactions and lost sales.  

 

E-commerce entrepreneurs know how important it is to have a smooth and seamless checkout process. The last thing you want is for potential customers to abandon their carts due to a cumbersome and frustrating checkout experience. One of the most significant factors that can cause customers to abandon their carts is the hassle of filling out long and complicated forms during checkout. This is where Fetchify’s address lookup and data validation solutions come into play. 

 

Fetchify can help increase checkout conversions with its range of fast, accurate and intuitive data verification products. With various integrations for the leading eCommerce, CRM, and software platforms, streamlining your checkout process couldn’t be simpler. Our software products include global address auto-complete, UK postcode lookup, geocodes, eircodes as well as phone, bank, and email address validation – ensuring that the customer data you collect is accurate and up-to-date. 

 

Let’s dive into some details of how Fetchify can help to increase your web conversions. 


Reduce the Hassle of Form Entry 


We all know how tedious it can be to fill out long checkout forms, especially on mobile devices. With our address finder, you can reduce keystrokes by up to 90%, making the checkout process faster and easier for your customers. Not only does this save your customers’ time, but it also reduces frustration and increases the chances of completing a purchase. 

 

Fetchify’s address lookup helps businesses capture the most accurate addresses at checkout while reducing the time and effort it takes for customers to enter their address information, resulting in faster and more accurate order fulfilment, reduced cart abandonment rates, and increased customer satisfaction. 


Validate Email Addresses 


Email marketing is an important part of any business’s marketing strategy, but it’s only effective if the email addresses are correct. Fetchify’s email address validation helps ensure that the email addresses collected during the checkout process are accurate and valid. This reduces the likelihood of bounced emails and increases the chances of successful email marketing campaigns. 

 

By reducing friction through email address validation, streamlining the checkout process, and ensuring accurate customer data capture, we help increase conversions in the checkout process. Every sale, and all increases in your conversion rate can have a significant impact on your bottom line. 


Reduce Friction and Human Errors


Friction in the checkout process can be a major barrier to completing a sale. Our address lookup and data validation products help to reduce friction by streamlining the checkout process, making it easier for customers to complete their purchases. The less friction there is, the more likely customers will complete their purchase and become repeat customers. 

 

Fetchify’s address verification software uses real-time address finder and geocoding to help customers quickly and easily fill out their address information during checkout – thus reducing friction effortlessly. When a customer starts typing their address into the form, our address verification software suggests, in real-time, complete and verified addresses. This allows customers to select their address from a dropdown menu instead of typing it out manually – lowering the likelihood of human error like typos, missing characters and abbreviation.


Purchase Faster with Address Lookup


In today’s fast-paced world, every second counts, especially when it comes to making a purchase online. A slow and tedious checkout process can lead to frustration and cart abandonment, ultimately affecting your business’s bottom line. 

 

Time really is of the essence when it comes to completing an online purchase. Fetchify’s address verification and data validation products can help speed up the checkout process, reducing the chances of cart abandonment. The faster the checkout process, the more likely customers are to make a purchase. 

 

Manually entering an address during checkout can be time-consuming and frustrating for customers. Our address finder functionality reduces the number of keystrokes required to enter an address. This will ensure that customers can quickly and easily find their address and complete the form with just a few clicks. 

 

With Fetchify, you can reduce the time it takes for your customers to enter their details during checkout, ultimately leading to a faster purchasing process.


Speed of Checkout vs Conversion Rate 


The Baymard Institute found that on average, an e-commerce cart abandonment rate is about 70%. The study found that among the top reasons for cart abandonment, a lengthy and complicated checkout process was a leading cause. 

 

A study by Google revealed that 53% of mobile site visitors would leave a page that takes longer than three seconds to load. A slow checkout process can be a major contributor to this and negatively affect conversion rates. This is further illustrated by research conducted by Kissmetrics, who discovered that every one-second delay in page load time could result in a 7% reduction in conversions.  

 

Essentially, these studies reveal that even small improvements to the checkout process can significantly impact sales – the longer it takes for a customer to complete a purchase, the more likely they are to abandon their cart. Fetchify’s address finder and other data validation products like email address validation can help speed up the checkout process, reducing the chances of cart abandonment and increasing conversion rates. 


The Fetchify difference  


With global e-commerce sales projected to reach over $6.9 trillion by 2025, online businesses that can streamline their checkout process are likely to see significant revenue gains through increased conversions. 

 

It is clear that a faster and simpler checkout process can be a major driver of sales and conversions for e-commerce businesses. By using a service like ours to streamline the address verification and data validation process, businesses can significantly reduce the time it takes for customers to complete their purchases and improve the overall checkout experience. 

 

Reducing the time it takes for customers to enter their information will undoubtedly improve your conversion rate and ultimately boost your sales. Your business will benefit from a more efficient and precise user journey, with happier customers, a greater rate of successful deliveries, and a remarkable increase in sales from returning customers. 

 

We process millions of data transactions weekly for thousands of clients, from small e-commerce start-ups to large household brands such as LG, Heinz and RBS. Our flagship products, address lookup and UK postcode lookup, reduce friction on checkouts, leading to increases in conversion rates, and help reduce failed deliveries and customer frustration. Moreover, with our email address verification, you can improve the quality of your data and prevent invalid or incomplete account registration. 
 

We are proud to offer fit-for-purpose plug-and-play integrations with most leading business software platforms. We enjoy global coverage in over 250 countries, with businesses from various industries benefiting from our address verification offering.

If you’re looking to boost conversion rates, eliminate failed deliveries, minimise human errors, and provide a seamless experience for customers on your platform, then look no further than the experts in customer data validation and address finder solutions – Fetchify. 

 

The best part is you can try out our 14-day free trial before committing to our services. Our excellent technical and customer support team is on hand to answer your burning questions. Make sure to get in touch and experience the Fetchify difference – like thousands of e-commerce businesses around the globe. 

About Fetchify


Fetchify’s address lookup and data validation platforms cover more than 250 countries, and increases customer conversion with the fastest, most accurate customer data capture. Fetchify’s flagship products – Address Auto Complete and Postcode Lookup – reduce friction at the checkout, and also significantly increase the number of successful deliveries. Founded in 2008, Fetchify processes millions of data transactions every day for clients ranging from startups to established high-street names, and offers a full suite of data validation tools, including phone, email and bank, too.

Two colleagues tracking data on an iPad

Smarter Data Cleansing Decisions for Smarter Data

By Fiona Paton • December 3, 2025
New Year. New Approach. The countdown to 2026 is on, and if you want to hit the ground running, it’s time to think about the one thing that can make or break your year: your data. We’ve all heard the saying “start as you mean to go on.” Well, if that start involves messy, inaccurate data, you’re already tripping before you’ve left the starting gates. Clean, accurate customer data is the foundation for everything: smarter campaigns, smoother deliveries, and sales that actually reflect the effort you put in. Without it, you’re fighting uphill from day one. The truth? Bad data isn’t harmless. Every failed delivery, bounced email, or wrong phone number chips away at your bottom line. In the UK alone, dirty data drains an eye‑watering £900 billion a year from businesses. And with 1 in 5 records typically incorrect, each one costs around £81 annually in wasted spend, lost opportunities, or compliance risks. Why it matters? Still need convincing? Here are the stats that show why clean data is non‑negotiable: Confidence in every customer record : Royal Mail PAF makes 3,000–5,000 updates a day - over 1 million a year. Compliance and reduced risk : UK GDPR requires customer data to be accurate and up to date. Get it wrong, and you risk fines of up to £17.5M or 4% of global turnover. Lower delivery failure and service costs : UK businesses lose £1.6 billion a year to undelivered parcels. At £125 per parcel, even small errors add up fast. Protect marketing ROI : 50% of customers walk after a single failed delivery, and 80% won’t come back at all. The Challenge That’s why starting 2026 with a data cleanse isn’t just smart - it’s essential. Clean data means clear visibility, fewer delivery failures, better targeting, and reduced compliance risk - without the operational headache. By tackling bad data upfront, you give yourself the perfect launchpad for growth, instead of joining the many organisations that end up spending 10–30% of their revenue fixing problems after the fact. So here’s the challenge: make 2026 the year you stop letting bad data hold you back. Cleanse it, validate it, and set yourself up for campaigns that connect, deliveries that delight, and results that truly count. The message is clear: dirty data costs growth, trust, and opportunity. By cleansing upfront, you protect your ROI, strengthen compliance, and give yourself the platform to launch a year of real momentum.

Improving customer onboarding and fraud prevention in financial services with Fetchify

By Fiona Paton • November 24, 2025
The Background A leading financial services provider needed to strengthen the accuracy of customer information during digital onboarding. They handle thousands of new applications every month and rely on fast, frictionless sign-up journeys that still meet strict compliance, risk and verification requirements. Their existing process struggled with poor quality address and bank details, leading to increased manual checks, slower approvals and higher abandonment. Incorrect or incomplete address data was also creating downstream issues for customer communications, account documentation and regulatory reporting. The organisation wanted a solution that could improve data quality at the point of entry, reduce friction in the onboarding journey and support their compliance teams with more accurate source information. The Solution The client selected Fetchify to enhance customer onboarding with accurate, validated address and bank data as soon as a user enters it. Fetchify provided: Global address validation UK enhanced datasets where deeper detail is available Bank account validation to check the sort code and account number accuracy Simple integration into their digital onboarding flow Consistent formatting to support KYC, AML, and compliance checks By validating information early, Fetchify helped streamline the entire customer journey. The Result After implementing Fetchify, the organisation achieved: Reduction in applications failing due to incorrect address or bank details Faster onboarding with fewer manual reviews Greater confidence in customer identity information Better outcomes for compliance and risk teams Improved data quality flowing into internal systems A smoother experience for new customers Why Fetchify? The organisation chose Fetchify because it offered: Reliable global address validation Additional UK data where extra detail helps accuracy Fast and predictable performance A simple, low-effort integration A single platform for address and bank checks Helpful and responsive support A cost structure that fits digital volume growth The Outcome Fetchify now supports the business with ongoing customer onboarding, ensuring address and bank details are accurate before progressing to further checks. This has reduced operational workload, improved customer experience, and strengthened compliance processes across the customer lifecycle.
Man checking out newly arrived shoe stock to add to his online store

Frictionless Footwear: Delivering Checkout Speed and Trust Online

By Fiona Paton • November 17, 2025
How an online shoe store is using data validation tools to provide a speedy, frictionless checkout, reducing failed deliveries and increasing ROI
Photo of fields and countryside with Fetchify traditional, postal and ceremonial counties

The Curious Case of Counties: When Address Accuracy Meets Human Geography

By Fiona Paton • October 27, 2025
Counties are one of those quiet curiosities of UK addressing - the kind of data field that often sparks more debate than you’d expect. Should they be included? Which kind? And do we even need them anymore? As with so many things in data, the answer is: it depends. Three Counties, One Country In the UK, the word “county” doesn’t describe one single thing. It describes at least three - each with its own history, purpose, and quirk: Postal counties were once the backbone of the Royal Mail’s sorting system. They helped machines (and people) get mail to the right place efficiently. But in 1996, Royal Mail officially dropped them, and by 2010, county data was removed from the official address dataset entirely. For the postal system, counties simply no longer exist. Traditional (or historic) counties trace their origins back centuries — the counties of record, land, and local identity. They don’t match today’s administrative borders, but they persist in cultural memory and local pride. To some, these are the real counties of England. Ceremonial counties , meanwhile, are what most modern maps and local authorities recognise today. They loosely align with lieutenancy areas — the basis for everything from local government to BBC weather maps. And just to add another layer, the UK also has metropolitan and non-metropolitan counties used for administration, because nothing in British geography would be complete without a little complexity. So… Do We Still Need Them? For Royal Mail, the answer is simple: no. County names are ignored by modern sorting systems, and they don’t affect delivery. But in the real world of databases, integrations, and overlapping address systems, the answer is less clear-cut. Counties still appear because: Some legacy systems require a county field for validation. Some organisations and couriers still use them for regional routing. And sometimes, humans just like them — they help people orient themselves, especially in places with duplicate town names. It’s a reminder that addresses aren’t just for machines. They’re for people, too — and people often bring context, emotion, and memory into their sense of “place.” The Bigger Picture: One World, Many Formats  Counties are just one example of how geography, history, and technology collide in addressing. Every country — sometimes every region — does it differently. Some use regions, provinces, or prefectures. Some rely on hierarchies of towns and municipalities. Others have no subdivisions at all. For global platforms and data validation providers, that diversity creates a fascinating challenge: how do you standardise something that isn’t standard anywhere? It’s the quiet work of address intelligence — understanding not just where something is, but how people describe it. Why This Matters The goal of address accuracy isn’t to erase local identity or force uniformity; it’s to understand and support variation intelligently. Whether you’re sending a parcel, mapping customer data, or building systems that work across borders, knowing how and why these differences exist is part of getting the data right. So next time you’re faced with that little “County” field — think of it not as a relic, but as a reminder. Behind every address is a history, a structure, and a story. And understanding that story is where true data quality begins.
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